Appearance isn't everything - but it helps
Our client, Birla tyres, has a solid history of world-class tyre manufacturing capability going back to when it was set up 25 years ago in collaboration with Pirelli, through to its latest investment in R&D, launching several new ranges in 2017 and 2018.
However its reputation had lagged behind as the quality of their products had progressed faster than their image.
We have worked with them to create a new website with a new look and feel that communicates their contemporary quality, and an accompanying corporate presentation - so that customers, dealers and potential business partners are now taking a fresh look at Birla Tyres.